This project was optional at the agency where I worked at the time. If we accepted this challenge, we'd have to do it on the weekend or on our own time. We were given one the notice on Friday, it was due Monday and we were provided no content at all.
The objective was to create a website where Giant Eagle could use to be able to compete in the organic, higher-end market arena with the likes of Sprouts, Whole Foods, and/or Fresh Market.
Following the existing CI, this brochure came together nicely with plenty of white space and grid breaks. I chose the photography, except the headshots and image of their corporate HQ.
Working on a high end brand that identifies as tropical is kind of a branding dream.
The food! Fountains! Limoncello. The Amalfi Coast. Rome! Ruins! A volcano! Espresso. Lost luggage. Shopping. Late nights. WINE. Churches. Cathedrals, the Pope. ART. Statues. History. Pompeii. Herculanum. Naples.
Swim for Savings! Working on the Dollar General account for over a year, I got to do all sorts of webpages, microsite experiences and also Facebook games!
This was a last minute add by the client. Fearing for our tight timeline, I asked our development team if we could take an old bus driving school game, flip it sideways and re-skin it as a swimming game.
The object of the game was to collect summer inspired product and avoid other swimmers. The game's avatar was a gif and even kicked his little legs. I love the blend of vector and raster images.
A recruiter submitted me to a local power company as a potential hire. To see if I was worthy, I was asked to redesign their homepage and include their new branding. If this had been implemented, I would have used videos in the full color image sections, with parallax while scrolling.
I really enjoyed the way this turned out, but turns out they lost their budget to do an actual hire. whomp whomp!
Nice to know that even billion dollar corporations have money troubles. And actually, the recruiter paid me for my time while I got to work on this cool project. Overall, not a bad weekend.
Flashback to a couple of years ago, I found my teacher and friend selling new jewlery that he designed and created online. Loving his designs, and wanting to support a local craftsman, I ordered one.
When I went to pick up the ring, I went to his old workshop and fell in love wth the process. He agreed to teach me how!
My designs are completely different than his, but Steve taught me everything I know. I'm still learning and I love working with the metals.
I know NOW that the fonts I chose were garbage juice, but I do think that the layouts are pretty good. We all have to start somewhere.
I knew nothing about design and the 2 year crash course at the Creative Circus nearly killed me. But I enjoyed every minute of it and met some amazingly talented people. I also learned about the place of design within everything that we do.
WHEW! One of the first websites I ever worked on after design school. NO PRESSURE! All the perks.
This website was huge. And every new model launch required a new micro site experience. These cars really are badass, though.
This was a fun project; I got to Art Direct a band's photoshoot. I don't think they actually used it though, because the drummer quit shortly after the photos were taken.